Democratizing Superfoods
Posted on 19th May 2012, by Tero.

Democratizing Superfoods

According to a study conducted by Datamonitor in 2007, Europeans skipped on average of 100 meals per year. The busy and competitive lifestyle that many of us live has especially impacted our immune systems and energy levels. We are often working beyond our limits. The signs of chronic illnesses and the lack of daily energy is a notable issue. Modern life requires new solutions.

Promising solution with much more potential

As many of you know one super-simple solution to solve some of these new dilemmas is to add highly nutrient-rich foods, also known as Superfoods, into one’s diet. These can be used to replace industrially-made synthetic supplements or just as a quick snack on top of the conventional diet to fill many nutrient-deficiencies. Those are easy to carry, easy to consume, and easy to get results with. Unfortunately not many people know about them and many superfood articles are not exactly an easy read either. On the product side drug-like pills and expensive super-duper-hyper juices leave a lot for improvement. This is sad considering all the potential health benefits there are to reap. So how can we popularize them to a much wider audience?


Putting All the Six E’s in Order

Traditionally it all starts with education and goes from there clockwise though the value chain. The challenge is that in current society it’s hard to provide enough scientific data in short time periods to convince especially the left-brain focused people. Whole food advocates also find it difficult to compete with research resources when large food corps and Big Pharma are funding the current studies so heavily – some of them even own the research firms. But what if you look at this completely the other way around?

Looking Things Through Another Lens

The worst thing ever is to convince someone to try out a “superfood” product and then s/he will not notice any results. What a let down! All that hard work would have gone down the drain. But if s/he would notice significant results by using very effective products — especially products that are fun and easy to use — then the rest will follow naturally. S/he will be willing to go further than one block away from home to buy them, spend more time studying the origin of the foods, and even to pay a small premium versus standard Western diet. In this case the individual doesn’t need double-blinded studies from industry-funded universities because the results are so obvious. This is a slower process to democratize super herbs and foods, but much more sustainable and personal.


This is Our Mission

Through Four Sigma Foods our own mission is to mitigate this communication and product innovation gap. Through Education, Effectiveness, Easier consumption, and Environmental values we think that we can assist in the two last E’s too. The more people buy whole foods and superfoods, the cheaper they will get. And the more we will create consumer demand, the more large distributors/resellers will be forced to change their highly processed products into more natural ones. But we can’t of course do this alone so please pass the word. Sharing is caring! And if it helps, you can start by forwarding people this free eBook about the most common superfoods or by giving them a small sample of some high quality products. Together we can make this happen!

Rock on,


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Four Sigmatic is a superfood company started by group of Finnish Funguys who got sick of using mushroom supplements that don't work. The company wants to help popularise medicinal mushrooms like chaga, reishi, cordyceps, and lions mane with products like mushroom coffee and hot cocoa. The company was started in 2012 and launched it's products in the United States in 2015.

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