Our virgin voyage is now over
Posted on 30th April 2012, by Mikko.

Our virgin voyage is now over


A few months ago LUONTOlife launched the first caffeine-free reishi and cordyceps instant beverages in the world, and ever since the feedback has been simply amazing. People took the products well everywhere in the world: in Finland, Ireland, Switzerland, the Great Britain, Canada, Hong Kong, Denmark and Australia to name a few. Needless to say that we are blown away and so grateful of the positive feedback you guys have sent us. Thank you so much!

Before launching Spark and Zest, we knew that many people will love them, but we also knew that there are many people who will hate them. It’s only natural as we humans tend to like different things. After reading and replying for myriad of feedback and suggestions we had an idea which changes needed to be done to further improve already good products.

The five improvement ideas that made sense for us were:

  • 1. The company name (i.e. LUONTOlife) is unpronounceable
  • 2. Bitter and undifferentiated taste between our two products
  • 3. Sachet tear line shouldn’t be in the center of the package
  • 4. The box colour should match the sachet colour — otherwise it’s too confusing to bring different individual portions along in your purse/bag
  • 5. Our marketing communication is not crisp enough especially for new superfoodists. For example our comment that Spark “boosts your training regime” is correct, but confuses users who don’t practise sports that much. And Cordyceps after all is an adaptogen and works marvellously with any kind of lifestyle.

The biggest issue was undoubtedly the taste. Our products are effective; anyone who have ever tested them knows that. They are convenient; grab a sachet or two with you and you’re ready to go. They are natural; no additives, no preservatives, no refined sugars, just pure natural ingredients. Our products are tasty…Err, not quite, unless you are a serious superfoodist and are used to eating (super) strong and bitter flavors. The super strong herbs are also super strong with their taste. So something needed to be done to lower the barrier for new users to apply these world’s most nutrient-dense fungi easily to their diet.

Like many of you know, our internal mission is to democratize superfoods. We believe that nutrient-dense, medicinal properties possessing superfoods are an integral part for making the world and the people healthier and happier. We are here to make ecological and healthy foods an important part of our everyday life. Thus we have worked the last few months like lunatics to further improve our products, and I’m confident that you will like the outcome!

From now on, there won’t be products by LUONTOlife anymore. Instead we have a new, fresh and simply gorgeous brand for you – Four Sigma Foods.

It’s Four Sigma Foods time!

Four Sigma Foods will continue where LUONTOlife left. LUONTOlife Limited will still be the company behind Four Sigma Foods, but Four Sigma Foods will be on the spotlight. As our blog is already named after the same concept, it’s pure Four Sigma Foods’ show from now on!

Our old products will naturally fade away as new and better products will replace them. Since many people started to like the old ones a lot, we decided to keep them on our portfolio with just minor adjustments. What we decided to do was also to introduce two completely new products. From now on, instead of two products we have a total of four new, unique, easy-to-use, all-natural, ecological, and effective products on the market, which all have different active ingredients:

Instant PerformanceCordyceps
Instant LongevityReishi
Instant ImmunityChaga
Instant Brain PowerLion’s Mane

These four products are the real four sigma foods. They are modern world’s nutritional rock stars. Four Sigma Foods Instants are brand-new players, but the legacy of LUONTOlife Instants gives them rocksteady merits to thrive.

Read more about Four Sigma Foods Instants

I hope you find our new products even half as interesting as we do, ‘cause then you are crazy in love with them. If you have any questions about Four Sigma Foods Instants or LUONTOlife, just post them on Four Sigma Foods’ Facebook page. We prefer Facebook to chat and converse as it’s the most transparent forum out there.

Have the best day ever!

LUONTOlife Team

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Four Sigmatic is a superfood company started by group of Finnish Funguys who got sick of using mushroom supplements that don't work. The company wants to help popularise medicinal mushrooms like chaga, reishi, cordyceps, and lions mane with products like mushroom coffee and hot cocoa. The company was started in 2012 and launched it's products in the United States in 2015.

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