Ultra-endurance triathlete & bestselling author
As a plant-based athlete I need every edge I can find to perform at my best and recover expeditiously. The term ‘superfood’ may be prone to exaggeration but I can honestly say that FSF adaptogens and mushroom blends have been an integral and instrumental component of my success equation. Also a crucial and easy way to stay on top of my performance nutrition when traveling!”
A graduate of Stanford University and Cornell Law School, Rich is a 47-year old, accomplished vegan ultra-endurance athlete and former entertainment attorney turned full-time wellness & plant-based nutrition advocate, motivational speaker, husband, father of 4 and inspiration to people worldwide as a transformative example of courageous and healthy living.
In 2012, Rich became a #1 bestselling author with the publication of his inspirational memoir Finding Ultra: Rejecting Middle Age, Becoming One of the World’s Fittest Men, and Discovering Myself (Crown Archetype). Taking up where the book leaves off, in 2013 Rich launched the wildly popular Rich Roll Podcast, which persistently sits atop the iTunes top-10 lists.