This Is Where We Draw the Line
In the last 6-months we’ve received a massive amount of customer feedback. I think it’s awesome that you guys take your time to list down new ideas for our future. We acknowledge these efforts from your end and to us it means we have done already something right as you clearly care for the positive development. Thank you! At the same time, we’re still a small company with limited resources thus not all even good ideas are actionable. To build on my latest post on our mission to Democratize Superfoods, I would now like to share to all of you our framework on our product and business development. I hope it will clarify a bit how we run our business.
We make products for ourselves
We make products that gets us excited and products we have tested ourselves for ages. We will not introduce products that we don’t have a strong personal connection with. For example despite over four years of active maca consumption, our team has never personally harvested a wild maca root. Until we have (and many times over), we will not bring any maca products to the shelves. Our products need to be close to our own hearts and then I think the passion for quality will shine through. And like we have noted before, we want to scratch our own itch by creating true Triple E products.
We love if customers will outgrow us
Some of our customers have commented on the slightly higher price of packaged reishi versus buying them in bulk or harvesting the plant itself. Honestly, we think these people are spot on! Going chaga hunting yourself is exactly the thing we would like everybody to try for themselves, but unfortunately that’s not everybody’s cup of tea (yet). That’s why we have readily-portioned and easy-to-carry instant drinks, but we at all don’t mind if some of our customers will outgrow us! This is actually one of our goals, but to keep things simple and easily approachable for new people we will always maintain our product offering as simple as possible. You can read more on our latest FSF FAQ.
We focus on low hanging fruits
There’s a million things to fix in this world. Most of them are linked with humans not being able to live in harmony with nature. But life is not binary or totalitarian. Progress comes through baby steps. That’s bytheway why easily implementable superfoods are a great start and addition to any diet. This same idea applies to improvements inside the industry. We want to focus on the things we can implement easily and/or fast. Trust me when I say that there’s no lack of these “quick wins”. Just this summer we implemented five simple ideas coming from our users to our new FSF Instants.
We send people home early
Our teams first goal in life is to thrive! To thrive in life requires many things including good nights sleep, enough physical exercise, and plenty of nice social interaction. We want to walk our talk. This is why we go home early…or start out late! Our team is pretty effective and so far we’ve gotten all our work done. We will also always plan to leave our laptops, get some nice sun, run in the mountains, and enjoy food slowly with inspiring people. Luckily this is our passion, so it doesn’t feel like work either, but we will never want this company to kill our joie de vivre by over working to get 500 improvement ideas executed.
Our motto: Eazy
One of our first happy customers was a professional freeskier and European champ in ultimate, Michael “Mike” Zwahlen. When we met Mike at the Adelboden World Cup race early this year, he teached our team a valuable lesson that now has become our company motto. As we were all gung-ho about doing everything between A and Z around superfoods, he shared us the more laid back freeskier worldview: Eazy! The lesson is three-sided: Life is fundamentally Eazy, so take it Eazy, and things will go Eazy! This doesn’t mean we wouldn’t aim to build the highest quality products possible and fix all our mistakes. It’s just that very few things in this world is worth losing your sleep or to get a heart attack over… including wordsmithing all our copy content to the perfection. To us some errors are just natural beauty mistakes of life :)
Many thanks for tuning in,
Ps. I left out the most obvious line, which is linked with providing only high quality superfoods products without synthetic chemical or additives. I think you already knew this :)